Branding for robot manufacturer PWR
Project at Genoa Black, 2022-23
Brand Identity Development | Motion Graphics | Social Media Design
Whilst I worked at Genoa Black I was responsible for the development of PWR’s visual identity, taking their current design language and breathing new life into it. Taking the focus of PWR’s dynamism, efficiency and modern technology, combined
with the company’s excellent customer support and personal
touch, the brand grew into an approachable corporate identity
with soft touches coming from the added lilac in the colour scheme
and the addition of a serif font.
Brand development
Social media posts