Branding for robot manufacturer PWR

Brand Identity Development | Motion Graphics | Social Media Design

At Genoa Black Naomi was responsible for the development of PWR’s visual identity. The brief: taking PWR’s design language and breathing new life into it. Taking the focus of the client’s dynamic, efficient and modern technology, combined with the company’s excellent customer support and personal touch, the brand grew into an approachable corporate identity with soft touches coming from the added lilac in the colour scheme and the addition of a conversational serif font.