BRAND DESIGN FOR THE POLAR ACADEMY
2022, COMPLETED AT GENOA BLACK
BRAND DESIGN | MARKETING COLLATERAL | SOCIAL MEDIA | POSTER DESIGN | WEBSITE
The Polar Academy is not quite like any other charity. The Academy’s intensive training programme empowers ‘invisible’ young people to find their confidence through outdoor education, culminating in an annual arctic expedition in Greenland. The brand needed to express this, appealing to young people through adventurous and colourful graphics whilst remaining accessible in corporate contexts to appeal to prospective donors.
